By the mid-1980s, once MTV had normalized their playlists and relegated much of non-mainstream rock/pop to specialty shows, like Headbanger's Ball and 120 Minutes, the second half of the 80s were pretty dull on MTV. Only the BIG names maintained regular airplay in each genre. Once Gun N Roses had upended most hard rock, stereotypical "hair bands" found moderate to no success mainstream. Frankly, most of them ended up sounding silly. Even bands that were fairly big just came across as mediocre after GnR changed things. That edginess of GnR and Metallica would be what people wanted to hear. Bands that had once ruled the hair scene, Dokken, Ratt, Poison, etc., became a joke at the turn of the decade.
What was typically seen as an "LA" band really started to change too as 1990 approached. Bands like Jane's Addiction and Red Hot Chili Peppers had opened the door for a different kind of aggressive rock that would begin to bury the "hair" bands permanently. San Francisco began being seen as a unique market with Faith No More, Primus, and Flotsam and Jetsam riding the coattails of their other native son, Metallica. At the same time, darker post-punk bands, like The Cure, released "Disintegration." Depeche Mode released "Violator." Social awareness of groups like Public Enemy, NWA, U2, REM, all shoved the excess 80s bands and "cock rock" as far back in the rear view as possible. The fall of the Berlin Wall in 1989, the Iran-Contra hearings, mistrust of Republican-led government, etc. were all causing a gloomier, more angst-driven sound, even in the bands that carried over from the 80s.
The grit of GnR and the rise of Metallica are why 1991 was such an incredible year for albums. Enormously anticipated new releases from both of them were about all that people cared about from that genre. Otherwise, young adults (like me) were beginning to listen to early Smashing Pumpkins, Soundgarden, Nine Inch Nails, Red Hot Chili Peppers, Concrete Blonde, etc. The darker, more depressing, the more drug-induced, the angrier the sound, the more popular it became.
I graduated high school in May, 1990. I was 17, a late born kid who actually started college a couple of weeks after graduation at a small community college in Dallas. My plan was to go there for a year, establish residency, then finish school at UT Austin seeking a law degree. I didn't like it in Dallas, though. Not because of Dallas, but because I missed Monroe, wasn't ready to leave, and wasn't high on living with my dad for the first time since I was 11. My mom had pretty much given me too much freedom for my nearly-adult self to voluntarily WANT to be in a situation where I was attempting to be parented. I found it kind of silly and funny, actually.
No, after one summer session, I packed up and moved back to Monroe. Like any flaky youngster, I didn't know what I wanted to do. While law was always in the back of my mind, I was too into music and wanting to find a way to work in that field. At the same time, I'd seen "Broadcast News" and fell in love with the job Holly Hunter had as an executive director of a network newscast. So when I returned to Monroe, I entered the Radio/TV/Film department to see how difficult it would be to become a NEWS person. The 1990 fall semester was only a couple of days old when I turned 18. In fact, ON my 18th birthday, I attended the semester-starting meeting of those interested in joining the campus radio station, then KNLU. The station played "alternative" or "college" music during the week, and jazz or lighter fare on the weekends. I knew this already because I'd become a regular listener of KNLU while a junior and senior in high school, specifically the jazz on the weekends. I'd fallen in love with Acoustic Alchemy, The Rippingtons, The Yellowjackets, Spyro Gyra, etc. But I've always listened to so much, this wasn't unusual.
My first "training" session as a DJ on KNLU was later that weekend. Typically, weekend listeners, specifically Sundays, weren't plentiful, so a perfect time to train. I believe she was the Operations Manager at the time, Patricia Johnson (or Johnston?...can't remember) is the one who trained me. I took to it quickly and easily, and since I already knew many of the jazz artists, it was natural. Patricia didn't monitor me very long and soon I was handling it on my own. At this time, I was working at Alfalfa Video and Music, which had recently opened, so I relegated my time at KNLU to the weekends only, except for days when I would come in and do a spot newscast, which was my main motivation. If I was on campus, I would do a lunchtime newscast, or go by and hang out with the station staff during remotes and such, but for that first month or so, I infrequently saw station time. Maybe a three hour shift and that was it. It was all volunteer work.
I was also taking my first R/TV/F class, which was Intro to R/TV/F. Boooorrrring. The KNLU academic sponsor was Joel Willer, and he also taught the Intro class. One day, he pulled me aside and asked about my work on the weekend during the jazz shows and my interest in jazz, which I expressed. He then asked if I'd have any interest in being the Jazz Music Director as their most recent one had left. I enthusiastically said yes. I didn't even think about it, which was a mistake. I was losing focus. I was getting a whole lot more into DJing, controlling music, etc. This happened for the remainder of 1990/1991 freshman year at NLU. At the end of the semester, though, my procrastination with my school work had caught up with me and, although my success at KNLU led to a Meritorious Service Award and the offer to be the full time Music Director for the whole station at 18 years old, I only did it for a couple of months until my grades made me academically ineligible to continue working a school job. I was crushed, but it was my own lazy fault. I was always a great worker (still am), but I didn't find school important enough, and it bit me. Once I returned from my July trip with friends to New Orleans to chill out, as well as interview Too Much Joy during their tour stop at Tipitina's, I was no longer Music Director.
My lifeline, though, was that I'd branched out, working multiple jobs. I'd continued working, albeit less often, at Alfalfa Video and Music. I'd also begun doing weekend board-operations work at KMLB, a local talk radio station. A REAL radio job. I'd also become good friends with Mike Exinger, who was the station manager of KEDM, the local NPR affiliate he was constructing upstairs from KNLU on the NLU campus. He was a jazz guy too, so he'd come down the KNLU studios and hang out with me, we'd talk jazz, food, women, etc. It was great to befriend him, but he would put on his adult hat and be clear with me that I was too young and inexperienced, even in my success at KNLU, to consider coming up yet to work at KEDM. However, the realities of Louisiana state budgets I believe got the best of him. As KEDM got closer to launching in April 1991, Mike had me doing more and more with KEDM, such as the initial fund raising, working as a news reporter at the Angus Chemical plant explosion in Sterlington, which happened right as the station began, etc. The minute I was without a role at KNLU (except volunteer DJ shifts), Mike made room for me at KEDM. I was soon the evening Jazz show host from 7 PM to midnight Monday-Friday. And I absolutely loved it. Within months, Mike and our PD Jill, had made me Assistant Program Director. 1991-1993 was such an amazing period working with my friends and like-minded people in radio. I was also able to, after the 1991 floods in Monroe, report news and weather on KMLB and K-104, which was still my career goal. I was living the dream (ha!).
But more on all that later...this is about music...
September 1991 came. I was continuing to work in the music department of Alfalfa Video and Music, while also continuing my radio career and trying harder in school so that I didn't screw myself up again. I was 19 by this point, and engaged to be married (like an idiot). But my work in radio, the people I'd met, etc., it wasn't a difficult stretch to be working in a music department while also being in radio. I'd missed being the Music Director at KNLU, but kept my finger on the pulse of things through Alfalfa. In fact, James Arthur Payne, who is now a member of the band Better Than Ezra, was working at Matt's Music, a local music instrument store, and would bring me $100 a month to buy the "latest cool stuff" to play in the store. I loved being considered for that kind of thing. I was being trusted for my taste and view of the latest music. I loved getting into conversations with people of all ages and recommending things for them to listen to. The idea of a news career just kept slipping and slipping away.
We would play a variety of music over the speakers at Alfalfa. So when new stuff would come in, we would always take a copy of something and shove it in the CD changer to promote the latest stuff. This is how I'd already been a fan of early Smashing Pumpkins, having played "Gish" when it was released. Concrete Blonde's "Bloodletting" fell into this time period as well. REM's "Out of Time," U2's "Achtung Baby," and Tom Petty & the Heartbreaker's "Into the Great Wide Open" were frequent spinners in the CD changer.
As a GnR fan, I'd been anxiously awaiting Use Your Illusion I and II. Metallica fans were also clamoring for the "Black Album". By August, the number of albums that would become movers and shakers of the period, and classic albums, were released. August 12, Metallica's "Black Album." August 27, Pearl Jam's "Ten." September 17, GnR's double albums. September 24, Red Hot Chili Peppers' "Blood Sugar Sex Magik" AND Nirvana's "Nevermind." "Diamonds and Pearls," a return to form for Prince, was October 1. "Badmotorfinger" from Soundgarden was October 8. The list kept going, and going. 1991 was such an incredible year for music. And I was able to enjoy the rock side of in radio for half the year, and more contemporary jazz and new age stuff the second half, like Enya's "Shepherd Moons." I was in heaven.
The enormous COMMERCIAL success of REM's "Out of Time" and U2's "Achtung Baby," as well as the backlash at hair bands leading to the darker, angst rock success of Nirvana, Smashing Pumpkins, Pearl Jam, Alice in Chains and others, deemed 1991 the last major wave of change in music. 30+ years later and, while there have been small indentations in music, the change to Mp3 sharing, streaming, music services, etc. have made it virtually impossible for a 1991 to ever happen again. I was at ground zero for it too, and it was a wonderful memory for me.
That being said, it was also the death of my keeping so closely in touch with music. Without going into massive detail, I met my wife in 1992, started dating her in 1993 and, by 1994, had had enough of radio and wanted to make an actual living for my family. So I switched majors to Business Administration - Information Systems Development to become a programmer. The politics and very low pay of commercial radio (unless you're Howard Stern) had burned me out completely. And my love for music had suffered, as a result. In fact, from 1994 - 1998, I listened to and purchased very little. I also had my first child and had been hit by a train and almost killed in that time, so other things were happening. Plus, I was trying to finish college.
So, unlike the 80s, where something big and new was happening seemingly every year, the 90s were a blur of mediocrity after the explosion of 1991. Nirvana did a follow up, which was great, but led Kurt Cobain to kill himself. Pearl Jam took over the spotlight and kept getting better and better. Soundgarden and Alice in Chains too. However, the whole alternative-became-mainstream period, brought on by REM and U2's success, was very hit and miss. MTV, which had lost its influential status at this point, spent most of the 90s reverting to a reality TV toilet bowl, playing fewer and fewer music videos, which was its only reason for existing.
Urban/R&B really blew up at this time as well, as an alternative to alternative. MTV found itself also being a mixed bag of each, playing alt-rock, folk-rock, hip-hop and New Jack Swing/R&B. The good thing was, there was a lot of it, but record companies and MTV were chasing trends, not setting them. Some of the bands were great, but usually one-and-done. The La's, Happy Mondays, Happyhead, The Farm, Lush, Supergrass, Ocean Blue, Ned's Atomic Dustbin and a million others were decent, but ultimately mediocre. Radio and MTV simply got old and dull trying to locate the next Nirvana. So, when that didn't happen, bands tried merging sounds together. And that's where things fell off a cliff.
As grunge started to go mainstream and eventually become watered down, rock went two ways. Green Day and Weezer went the way of pop/rock chord-driven songs. But the more bass-driven and complex music morphed into Nu Metal. Being a fan of perfectly constructed pop songs, I was more interested in Weezer, The Rentals, Jimmy Eat World, Marvelous 3, Blink 182, etc. I was listening to remnants of the grunge era via Stone Temple Pilots, Foo Fighters, Bush, etc. For the most part, though, Nu Metal started being the music younger fans were clamoring for, such as Korn, Limp Bizkit, Powerman 5000, Slipknot, Crazy Town, Papa Roach and System of a Down. It's likely because I was an old fart by this point, but none of that music moved my needle at all. Combined with the fatigue from radio, my interest in music was casual at best. In fact, I listened to older stuff more often.
Finally, for those who were of age during the 90s and fans of music may wonder why I haven't said anything about Britpop. Oasis, Blur, Radiohead, Pulp, Suede, etc. This might be a controversial opinion, but while I have enjoyed some of their albums, I feel like the genre was too hit-and-miss to be given much press. Oasis was the obvious winner from that group in terms of commercial popularity, and Radiohead was the critical darling. Maybe it's my age, but, to me, when I think of well-written British pop-alt music, I think of The Smiths, The Cure, etc. Oasis, Blur, etc. seemed like hacks to me. Don't get me wrong, I loved Noel Gallagher's first solo album, and The Bends and Ok Computer from Radiohead are absolutely phenomenal albums, but aside from occasional hits, most Britpop are misses for me.
While most important albums to me in the 90s are from the first few years, here they are:
- Cocteau Twins - Heaven or Las Vegas
- Depeche Mode - Violator
- Pearl Jam - Vs
- Alice in Chains - Dirt
- Morrissey - Bona Drag
- Weezer - Weezer (The Blue Album)
- Weezer - Pinkerton
- Garbage - Version 2.0
- Placebo - Without You I'm Nothing
- Travis - The Man Who
- Prince - Graffiti Bridge
- Prince - The Symbol Album
- Concrete Blonde - Bloodletting
- Counting Crows - August and Everything After
- Christopher Franke - Pacific Coast Highway